October 15, 2008 | Sex & Society

Ad campaign targets 'that's so gay'

Wanda Sykes takes on homophobic language in new ad campaignIn an attempt to rid the world of homophobic language, the Gay, Lesbian and Straight Education Network (GLSEN) and The Advertising Council have launched an ad campaign aimed at straight teenagers and adults.

The Public Service Announcements (PSAs), created for free by ad agency ArnoldNYC, will feature people using "that's so gay" in casual conversation. Hillary Duff and Wanda Sykes will then point out that even if it isn't intentional, such language can still be hurtful.

"We are proud to join with GLSEN on this very important campaign, the first to address the common use of anti-LGBT language and its harmful effects," said Peggy Conlon, President & CEO of the Ad Council.

"When we tested the new ads with teens, they found the approach to be realistic and identifiable. I believe this campaign will open their eyes to the dangers of using this language and, ultimately, create a safer environment for LGBT students."

The PSAs then ask viewers to visit www.ThinkB4YouSpeak.com.

 

Check out Duff's ad after the jump ...

 

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